News not news
Case in point is a so called 'Qantas exclusive' posted by Campaign Brief on Monday.
So what was the exclusive?
"Campaign Brief can reveal that Qantas is set to launch a major ad campaign within the next fortnight led by a blockbuster commercial, shot in various locations around the world"
Now that my friends is anything but an exclusive if you ask me.
In fact I could've told you that. Apart from the two weeks bit.
Obviously a slow news day over at CB.