News not news

If there's one thing that bugs me about ad industry websites it's their their ability to pass of just about anything as a story.

Case in point is a so called 'Qantas exclusive' posted by Campaign Brief on Monday.

So what was the exclusive?

"Campaign Brief can reveal that Qantas is set to launch a major ad campaign within the next fortnight led by a blockbuster commercial, shot in various locations around the world"

Now that my friends is anything but an exclusive if you ask me.

In fact I could've told you that. Apart from the two weeks bit.

Obviously a slow news day over at CB.