Make me wanna buy

I was helping judge the end of year folios from a creative course the other day.

I was surprised that not a single student had done a piece of work that I'd consider to be offensive.

Bad yes. Poor taste absolutely. But nothing offensive.

Which made me kinda happy to be honest.

Why?

Because I've seen more than my fair share of student folios with ads designed to shock.

Ads that a good creative director would kill off at concept stage.

Which makes me think that the creative people who are generously giving their time to help young wannabes are instilling in them a good sense of what a great idea really is.