Mad Men vs Mavens
Much as I admire beautiful long copy ads, I have to confess I don't have the stamina to read them.
We don't see much of that kind of advertising these days.
And to be honest great advertising writing takes many forms today. Not just print.
This video gathers great writers young and old to share and discuss their thoughts on copywriting.
Sadly it doesn't put them together.
Although I hear a second film where this happens is in the works.
It's well worth a few minutes of your time.