Thursday, October 23, 2014

Fact or Fiction?

I can't believe the amount of media coverage garnered by the recent story about Apple and Facebook incentivising female employees to freeze their eggs.

Actually that's not completely true.

I can believe it.

People are outraged. As they should be.

But I can't help thinking this is some sort of ad agency viral stunt type thing.

Of course I can't prove this.

But if an egg freezing video picks up a bunch of awards at Cannes next year please come back and leave an "I told you so' comment.