#myinstagramlogo

I have no idea where the idea of people recreating the Instagram logo in photos came from but I have to say I like it.

If you're not familiar with the concept do a search for the #myinstagramlogo hashtag.

Instagram say they were not responsible for the hashtag or any of the photos. So who am I to call them out on this?

What I will say though is this is a great example of brand advocacy.

And isn't that what we're all striving for?