When is too much Beckham?

I had a couple of up and coming creatives come and give a talk to my crew the other day.

One of the things they spoke about was a brief that had as a mandatory players from a particular football team.

To highlight how they felt about this they showed a print ad featuring David Beckham.

Then another.

And another.

Until they'd filled the presentation screen with them.

I mean really. How can having someone like Beckham in your ad be worth the effort (and money) when he's also appearing in loads of other ads at the same time?

Guess I'll never know as I doubt I'll ever get to work with Beckham.

Not that I'd want to!