Listen to Stefan
Yes it's important. Actually make that essential.
But some stories really aren't worth telling. Especially when nobody is interested in listening to them.
Of course I'm just an over opiniated Melbourne copywriter. So my thoughts often fall on deaf ears.
But when Mr Stefan Sagmeister decides to rail against everyone being a story teller suddenly the world starts to listen.
That's okay. I don't need the credit.
I just hope all those brand managers and strategy planners out there are listening to him.