Saatchi makes great ad

Love this ad by London agency Sugar and Partners.

Sadly it never ran.

However it was awarded at the annual Chip Shop Awards.

Sadly the ads in the Chip Shops are generally ones that never got off the ground.

And whilst it's great to recognise work that would otherwise end up in the bottom drawer I can't help wishing the Saatchi ad had run.

In fact I'm pretty sure the young Mr Saatchi would've loved it too.