Ever heard of FutureBrand?

I went to get my eyes tested this morning.

The optometrist was a lady about my age who was quite chatty.

She asked what I did for a living and when I told her she told me about her brother who was a creative director at a graphic design firm.

Then she went on to tell me that he was based in London and asked if I'd heard of the place he worked.

Turns out her brother was global creative director of FutureBrand.

Of course she was proud of him. As were her parents.

But I don't think she truly appreciated the magnitude of his job.

Which really made me smile. A lot.