Cannes = Yawn

I'll never forget the first time I got a piece of work shortlisted at Cannes.

It was back in the late 90s and I was in Sydney for a conference.

I came back to my hotel room to find reams of congratulatory faxes slid under the door.

It really was an amazing feeling.

The thing is back then international award shows didn't seem like such a huge wank.

There was no Campaign Brief blog full of ECD diaries ad photos.

And news of wins took a while to arrive.

I'm sure if I was still in the early stages of my career I'd still find the whole thing quite exciting.

But I'm not. And I don't.

That's not to say you shouldn't love it though!