The 13 hour commercial
In fact I doubt anyone ever pictured that happening.
But it has.
US food chain Arby's has been much talked about this year after creating topical conversation around the hat that Pharrell Williams wore to the Oscars.
Now it's gone and created a dialogue free 13 hour ad.
Yes 13 hours.
In essence the ad shows a piece of brisket being cooked. A process that takes 13 hours.
Sounds crazy. And I doubt anyone would watch the whole thing.
But it sure has got people talking.