Well crafted or crap?

Case study videos. Ideas that follow fashion. Seemingly endless new categories.

There's much for an old timer like me to dislike about modern award shows.

Seems I'm not the only person who thinks about this stuff.

Have a look at this damning indictment from the ECD of Saatchis in Australia Damon Stapleton:

"It is staggering what some agencies enter into ad shows. Absolute shit.

What that tells me is some agencies no longer know what great is.

I think case studies are the botox of advertising.

There are certain entries that have more craft in the case study than the idea or execution.

They make rubbish look better."