Well crafted or crap?
There's much for an old timer like me to dislike about modern award shows.
Seems I'm not the only person who thinks about this stuff.
Have a look at this damning indictment from the ECD of Saatchis in Australia Damon Stapleton:
"It is staggering what some agencies enter into ad shows. Absolute shit.
What that tells me is some agencies no longer know what great is.
I think case studies are the botox of advertising.
There are certain entries that have more craft in the case study than the idea or execution.
They make rubbish look better."