Saturday, March 01, 2014

Experience aids creativity

Creativity is often defined as being able to make a connection between two seemingly unrelated things to create something new.

I can't remember where I first read it. It may even have been something John Hegarty or Steve Jobs said.

The pic above shows this beautifully I think.

The thing is that pic says it is about experience not creativity. But trust me when I say it's not.

What it clearly shows though is that age is not a barrier to creativity because the more experienced you get the better you become at spotting unseen connections.

Which kinda makes me wonder why agencies are so obsessed with youth.