This product does not stink

 I was advising a couple of you wannabe creatives last week who were working on their entries for Award School.

They both kept showing me thoughts that were derived from a catchy headline.

My advise to them was to try and visual visually and crack an idea that didn't even need a headline.

They both continued showing me try hard headlines. So I showed this clever campaign out of DDB in New Zealand.

Hopefully they learnt something from it.