I don't want you

Licensing songs for advertising is nothing new. In fact it's been going on for ages.

For starters I can't imagine an Apple ad without music.

But there are some songs that have a special meaning to me. And these are songs I do not want to see tarnished by advertising.

Songs that take me back to being a lonely lost teenager in apartheid South Africa when music was pretty much all I had to keep me sane.

One such song is Bob Dylan's I Want You.

I don't know why it means so much to me but it does.

So to see it used in an ad for yoghurt starring a bloody grizzly bear just makes me mad.

And sad.

Especially as this ad would be just as good without the song.