Interactive or pointless?

Have to admit I love the thinking and interactivity behind this Motorola press ad in Wired.

But seriously what a waste of creativity.

It's a phone. And it's available in different colours. End of story.

One day. Hopefully soon. Somebody will come up with a truly interactive interactive press ad.

In the mean time I guess well just have to sit and 'marvel' at Motorola's choice of colours.