Monday, January 13, 2014

Bugger the guidelines!

Well it's back to work for me today and back to blogging as well.

I trust your break was as good as mine.

One of the campaigns that caught my eye over the last few weeks was the KFC sponsorship of The Ashes.

I know what you're thinking - WHAT!?

I'm not talking about the ad campaign though. I'm talking about the rebranding of KFC from red and white to green and gold.

This is for me a masterstroke.

And if you work in the ad biz you'll know how hard it is to get any client to do so much as tinker with their brand let alone completely change its livery.

So kudos and five stars from me to whoever was responsible for convincing a client to do something seemingly unimportant yet utterly radical.