Trott wants a cuppa tea

This brilliant 5 minute video should be compulsory viewing for anyone working in adland.

It's the legendary Mr Dave Trott sharing the secret to great advertising.

He reminds me at times of a cockney version of Ted Horton.

Like Horton a lot of the younger generation in our biz reckon Trott's a bit old school.

Well guess what - he is.

But his analogue approach has never been more relevant than it is in the digital age.