Trott wants a cuppa tea
This brilliant 5 minute video should be compulsory viewing for anyone working in adland.
It's the legendary Mr Dave Trott sharing the secret to great advertising.
He reminds me at times of a cockney version of Ted Horton.
Like Horton a lot of the younger generation in our biz reckon Trott's a bit old school.
Well guess what - he is.
But his analogue approach has never been more relevant than it is in the digital age.