Intel inside Barcelona
What made it such an interesting story is that the brand in question was Unicef and as an act of goodwill Barcelona paid them rather than the other way around.
Fast forward a few years and Barcelona are seemingly struggling for cash.
Which was why an announcement on Friday that Intel were going to sponsor their shirt did not come as a surprise.
Was did surprise though was the placement of the logo.
Inside the jumper.
Pretty neat branding move I reckon.
As long as the players remember to lift up their shirts every time they celebrate scoring a goal.