It's the little things
If you have to send stuff to print you can't be following the 'always in beta' mentality of the digital world.
When I worked on Ford the guys in the legal department often complimented me for adding wit and humour to the pointless terms and conditions of many of the projects I worked.
I do this because every thing a consumer touches offers a chance to touch the consumer.
That cute little update message on the Comm Bank app is a great case in point.
Could've been straightforward. Could've ignorable.
But somebody put in a teeny weeny bit of effort that I am sure has resulted in many a smile.
Pic pinched from Zac.