Always loved this idea
People always commented how good it was to see someone using the medium to express an idea.
Over the course of my career I've been fortunate to work on many great brands including Adidas, Nike, Guinness, Budweiser and more.
But I never ever got to work on Coke.
So that concept was consigned to the bottom drawer where it's stayed for the best part of twenty years.
Great to see someone finally did it.
Gee I wish it was me!