Thursday, July 04, 2013

Wash away those germs

I've always preferred a good idea to a good ad.

And the older I get the more I feel like this.

Someone told me about a great healthcare idea today.

It's from Saatchi in Singapore.

Seems kids don't wash their hands very often there.

And dirty hands spread germs.

So they came up with the idea of giving teachers germ stamps.

The teachers stamped the kids hands. And you can guess the rest.

Four weeks after implementation and school sick days were pretty much cut in half.

Not just a clever idea but an effective one too.