I am creatively un-satisfied
Neil Perkin tipped me off to this video. It asks the question "Are you creatively satisfied?" to a group of creative people.
Some of their responses have me baffled.
Some say yes. One guy says that a big pay cheque is satisfying. And many are indifferent.
Personally I don't consider myself overly creative but I've somehow managed a 20 year career in adland so I must have some sort talent.
Anyway I don't think I have ever been creatively satisfied.
Every time I see a piece of my work I see a small part of it that could've been done better.
It could be a word. It could be the way a headline has be set. It could be the way a fingerprint marks a paperstock. Or it could just be that I am never 100% happy with what I do.
Of course I would go slowly insane (and miss every deadline) if I tried to make every piece of work I do 100%.
But that doesn't mean I'll ever stop striving for it.
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