Do your research
The Lions tour was huge news with massive crowds at all their games. As you would expect.
But what I also would've expected is that Microsoft would've done their homework for their #HoleInTheWorld fan promo.
In fact this week 95,000 people will pack the MCG to watch a touring Liverpool play.
But there's one thing Melbourne isn't associated with and that's rugby.
So why oh why would Microsoft choose Melbourne for the #HoleInThe World promo?
Yes it was clever. Yes people would've engaged with it.
But I can guarantee you it would've been 100 times more successful if it had been done in Sydney.