Wednesday, May 08, 2013

Warmth and charm

I've been working on a campaign for the last few days that is slowly but surely having every ounce of wit and charm sucked out of it.

I can't tell you how frustrating it is.

But then I've always said that having an idea is the easy part. It's making it happen that requires real creativity.

Anyway I don't want to moan. Well actually I do. But I won't.

I just wish people were able to put aside their 'two cents worth' and just embrace a piece of work for the goodness it contains.

Just imagine if the florist's message in the pic above had to be run past a committee.

I'm pretty sure he'd be left with nothing more than a sign that said 'Flowers'.

And even that message would probably be accompanied by an asterisk.