The hack as a way of working
Found this on the blog of Kevin Roberts the worldwide CEO of Saatchis. It's so good I've lifted it verbatim. I don't think he'll mind.
"I’ve often said that at Saatchi & Saatchi we prefer Outlaws to Sheriffs, Pirates to the Navy and Hackers to Programmers.
The Saatchi & Saatchi Creative Quorum in Singapore - five executive creative directors from the Asia Pacific who drive new creative thinking across the region - defined this for us."
A hacker beats the system.
A programmer maintains the system.
A hacker is trying to get in.
A programmer is trying to stop things getting in.
A hacker does things because he believes in them.
A programmer does what he is supposed to.
A hacker changes the way things are.
A programmer tries to keep the status quo.
A hacker is agile.
A programmer is a small cog in a big slow machine.
A hacker has many points of attack.
A programmer has one job.
A hacker has to be fast.
A programmer doesn’t.
A hacker is self-reliant.
A programmer relies on others.
A hacker finds paths that don’t exist.
A programmer guards the old ones that already do.
A hacker is about being interesting.
A programmer is about being perfect.
"I’ve often said that at Saatchi & Saatchi we prefer Outlaws to Sheriffs, Pirates to the Navy and Hackers to Programmers.
The Saatchi & Saatchi Creative Quorum in Singapore - five executive creative directors from the Asia Pacific who drive new creative thinking across the region - defined this for us."
A hacker beats the system.
A programmer maintains the system.
A hacker is trying to get in.
A programmer is trying to stop things getting in.
A hacker does things because he believes in them.
A programmer does what he is supposed to.
A hacker changes the way things are.
A programmer tries to keep the status quo.
A hacker is agile.
A programmer is a small cog in a big slow machine.
A hacker has many points of attack.
A programmer has one job.
A hacker has to be fast.
A programmer doesn’t.
A hacker is self-reliant.
A programmer relies on others.
A hacker finds paths that don’t exist.
A programmer guards the old ones that already do.
A hacker is about being interesting.
A programmer is about being perfect.
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