A far from bright idea
And most of it bad.
Case in point is the flashlight app on my iPhone.
That's a screenshot of the interface above.
Clean. Simple. And very easy to operate.
Last week they issued an update so I downloaded it. Of course.
Imagine my surprise when I opened it and saw that godawful little banner ad at the bottom of my screen.
Advertiser funded. Advertiser supported. Brand engagement opportunity.
Call it what you will but I cannot for the life of me understand why any brand would advertise on a banner in a flashlight app.
If you've ever used a torch (and I know you have) you'll know that you don't look at the torch you look at the beam of light it shines on the ground.
And never ever at a banner ad.