Wisdom of Chandler

Years ago Ted Horton told me that being a copywriter was easy.

All you had to do was take the proposition and find a more interesting way of saying it.

I've shared that wisdom with hundreds of young creatives since them.

Next time I have to do it I think I'll print off a copy of this poster of Chandler from Friends to give them too.

The man is a genius.

And like me he came to copywriting late in life.