The joy of six

I'm a big fan of anyone that does things a little differently.

Which is why I like the idea that DDB in Belgium are using Vine to find young creatives.

I particularly like that you need to have an iphone to participate as Vine is only available for iPhone at the moment.

What I don't like though is the way whoever created the campaign has used the double quote marks symbol for seconds rather than using secs.

Because who in their right mind can't see that it looks like six inches not six seconds?