Missed opportunity

Is it just me or is that headline (if you'd call it a headline) a totally missed opportunity?

Actually I already know the answer to that question. So I'll spare you the rhetoric.

Fact is this ads main failing is it doesn't talk one to one.

Of course I am quite happy that the tram company have gone out of their way to improve my experience with them.

But really. Who uses language like that?

And who uses it in an ad?

People who should not be writing ads. That's who.