Cars that park themselves

Seems like every new car coming out these days has the ability to park itself.

Not sure this iPad ad is the best way to advertise it though.

It's all a bit meh don't you think?

When I worked on the launch of the Ford Focus with 'park assist' a couple of years ago we embedded a fun little parking game in an expanding banner ad.

Much more fun.

It's housed on the Ford website at the moment. Click here to go play it.