Appetising advertising

If there's on thing that really bugs me it's the way Aussie supermarkets generally advertise meat and other foodstuffs.

Raw. Un-cooked. Sitting on a plate with no appetite appeal whatsoever.

I just don't know why they do this.

Look at that rib of beef. It looks like something you'd be served at a top restaurant.

These ads are for Tesco obviously. They're by W&K London.

I very much doubt they'll be troubling any award show juries.

But they are hands down the yummiest looking supermarket ads I've seen.