Ain't that the truth

Last month I was invited to speak at a get together of SEO people.

My talk was entitled Importance of Interesting.

Its premise was that no matter how much work you put into SEO if your brand and content are not interesting then people are not going to be interested in it.

Today I came across the Bernbach quote above.

if I'd seen that before I could've cut my SEO talk from ten slides to one.