Not for publication

What is it with agency creatives and their fascination with scam ads?

Latest example of this pathetic trend is the idiots at JWT in India who mocked up some Ford concepts and got them posted onto a prominent industry creative showcase.

What might have seemed like a clever idea to whoever did this has backfired big time.

In fact it was covered in the UK newspaper the Daily Mail. I'm sure it'll have been picked up by several more by the time you read this.

Given WPP has since issued a public apology I suspect the people who did this may already be walking the streets with their folio under their arm.

And if they're not they certainly should be.