Who's to blame?
Most of the blame for this lays firmly with the client.
But should it?
Or should the agency take take some responsibility?
After all if a demanding client demands changes it's really not easy to say no to them.
But saying no is what required.
I suspect a lot of the client related issues in today's agencies are a result of cutbacks to training.
When I was at JWT in the 90's training was encouraged.
In fact once you completed 10 training courses you were given a cheque for $1,000.
I spent almost five years at my last agency. During that time I got to go on one training course.
And that was really just a one day agency workshop session.
I think you get my point. Don't you?