Friday, February 22, 2013

Toyota tackles the Space Shuttle

When I worked on the launch of the Ford Ranger about 18 months or so ago we had literally dozens of torture test ideas.

We envisioned building a veritable treasure trove of rough 'n tumble video content.

I left Wunderman before the Ranger launched so I'm not going to comment on what was or wasn't produced for the launch.

But what I will say is none of our ideas came within a mile of towing the Space Shuttle across LA.