Tasty or tasteless?
Nice idea. I think. By OgilvyOne in Dubai.
But then again how can you truly experience a fizzy drink by chewing on a piece of paper?
Way way way too much copy too.
And if truth be told this whole taste the page idea was done way better way back when.
Just wish I could remember the agency that created it.
posted by Stan Lee at 5:00 am
1 Comments:
I like it. The copy has a sense of innocent naiveté that has long disappeared in super-cool Australian adland where every ad tries to out-hip the last.
As for the taste test, no problem with that if the technology provides an accurate sensation and I'm sure it does.
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