Rolling Stones and Chrysler
Booth was a journo who basically embedded himself in the Stones entourage during their 1969 tour of the USA.
This tour is best known (not sure best is the right word) for culminating in the free concert at Altamont Raceway.
At this concert a young fan was savagely beaten to death. An incident that could hardly be regarded as good publicity.
But good publicity from the Stones is what Chrysler were looking for in '69 when they supplied vehicles to transport the band during the tour.
In Booth's book he quotes a Chrysler representative who says, "Chrysler wanted nothing from the Stones in the way of endorsements or promotional photographs."
They simply wanted to be associated with the Stones brand which they could then use to tap into the burgeoning youth market.
This is very different from today's world of massive corporate sponsored concerts.
Although I suspect Chrysler ended up keeping very quiet about their involvement with the Stones in '69.
posted by Stan Lee at 4:00 am
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Some magnificent anecdotes and memories of the fortieth anniversary of the 1973 concert at Kooyong have been heard in recent weeks over at 3RRR, especially during Saturday morning's Off the Record.
If you can find the book get it. I heard the author on a Word podcast last year. I genuine insiders view.
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