Monday, February 11, 2013

Name that brand

Know what shits me?

Fashion advertising.

It's all the bloody same.

Pictures of people wearing clothes and looking moody.

Blue Steel style as Derek Zoolander would say.

Case in point - the ad above.

It was in The Age yesterday.

Don't know 'bout you but I reckon that could be an ad for any brand.

I've scribbled out the brand to prove my point.

My wife says the woman has been used in a lot of Country Road advertising.

But it's not Country Road.... 


Anonymous Dennis said...

Though you would pick Benetton - although haven sen anything in months...

7:56 AM  
Blogger GrandmaAL said...

Trenery! I saw the same ad in the weekend paper and actually did stop and think to myself "totally trying to sell the power couple idea". I actually like this ad because of that. But do agree with you that it doesn't exactly elicit any brand personality at all.

10:59 AM  

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