King of the Super Bowl
As has been the case for the last few years the internet is currently alive with chatter about Super Bowl advertising.
And why wouldn't it be? There's been some bloody great ads.
But how many of them will we still be talking about a year from now?
Very few I suspect.
The Apple 1984 ad however will still be talked about 50 years from now.
It is the definitive big budget high impact ran only once Super Bowl ad.
But guess what - the original concept was put to Apple two years earlier for the Apple II.
Apple wasn't that keen on it so it was filed away.
It eventually saw the light of day two years later when Apple launched the Macintosh.
To enable them to enter it into Cannes agency Chiat/Day booked a 1am spot on a regional channel in addition to the Super Bowl spot.
Of course it went on to take out top prize at Cannes.
It was the stuff of legends. And a legend is what it went on to become.