Dunking in the dark

Even a power outage at an American football games qualifies as news in Australia these days.

Of course it is the Super Bowl so I suppose it's okay.

Big thumbs up to the folks at Oreo who didn't just take advantage of the blackout but also approved and put live an ad in under an hour.

According to Sarah Hofstetter from agency 360i the ad was written, designed and approved in minutes.

This was made possible because Oreo clients and agency people were gathered together at a social media mission control centre to monitor brand chatter during the game.

And there was I thinking those mission centre things were nothing but hype.