Wednesday, January 09, 2013

What are they missing?

In a recent article on an emerging digital divide in the UK Martha Lane Fox says that seven million Brits have never used the internet.

That is a startling figure.

Especially when looked at as a percentage of the UK's total population of around sixty million.

How sorry do you feel for those seven million people who've never ever seen a banner ad, a pop up ad, a pop under ad, an annoying Facebook poll, a homepage takeover, a flash loading page or a spam email?

I don't feel sorry for them at all.