Looking forward

Just read an interesting article on Fast Company about where marketing may (or may not) be headed in 2013.

The article had a great quote from Jonathan Cude the Chief Creative Officer at McKinney which sums up his vision and my hopes for the year ahead:

"More interesting. Less tested. More experiments. Less fear. More surprising. less expected. More useful. Less disposable. More honest. less bullshit."

Amen to that.