Goodbye Bob

You'll ind this ad in the D&AD Copy Book. It was written by Bob Levenson who was an integral part of the Bernbach crew that invented modern advertising.

Bob passed away this week. He was 83. Here's what Bob had to say about the state of our industry many years before it found itself in the state it is currently in;

"We are a nation of smart people. And most smart people ignore most advertising because most advertising ignores smart people."

Click the pic for an easier read.