Everything's going down down

I don't know who writes the messages on the sign out front of the church in Elsternwick but every time they put up a new one it makes me smile while I'm stopped at the traffic lights.

The one below is an absolute cracker I reckon.

My kids think it's dumb. And I'm sure many other people do too.

But if nothing else its shows how a memorable ad campaign can work its way into the language.

And that is something money can't buy.