Big fat pipes

Pardon my ego but this lovely campaign reminds me so much of a rambling longish copy campaign I tried to get up for Origin Energy.

Rather unsurprisingly they chose not to run it and settled instead on a far more formulaic approach.

I see a lot of this 'clever copy' led advertising coming out of Wieden & Kennedy London.

Love to know how they get it approved!

Click the pics for a bigger better look.