Google vs Print

Depressing news for creative people everywhere last week with the announcement by Google that they make more money from advertising than the entire US print media.

That my friends is one hell of a lot of little blue links. And very little in the way of creative opportunity.

I wonder what Bernbach and Ogilvy would do if they knew their agency's very being was under threat from something as innocuous as a bloody Google ad?

Well I reckon they'd use their much vaunted creativity and find a way to tackle Google head on.

Whether today's creatives will do this remains to be seen.

But if the industry doesn't get its collective thinking cap on this this surely can only be seen as a very firmly hammered nail in the coffin of classic print advertising?