Snoop Dogg goes down down

The Coles Supermarkets version of Down Down by Status Quo is one of the most discussed brand collaborations I've ever seen..

Well maybe it's just me but I reckon Snoop Dogg revamping one of his tunes for a microwave convenience food in America has probably got plenty of people talking over there.

Not sure I'm all that keen on it to be honest.

Unlike the Quo tune the Snoop song's still reasonably new.

However given Hot Pockets is popular with Americans with 'the munchies' perhaps this ad is cleverer than I think.