Pin a banner to Pinterest

Two Pinterest stories in a week says to me that it's a hot platform.

But is it the right platform?

No less a name than Gucci has launched the first ever Pinterest pinnable banner ad.

My question is will people actually pin it?

Probably.

But I doubt in the numbers that Gucci expect.

Let's face it. Only one in a thousand people who see a banner ad click on it.

I doubt that percentage will change much with the introduction of Pinterest pinning.

It is an ad after all. And people hate ads. Don't they?