Monday, October 15, 2012

How agencies kill creativity


"The client would never buy that."

"Let's brainstorm a few ideas."

"How do we know it will work?"

Agencies always blame clients for killing ideas.

In my experience they kill just as many themselves.

Which is why creative people resort to scam ads.

I'm not apologising or making excuses for scams. Simply highlighting the primary reason they happen.

This cracking little presentation by Dave Birss showcases how creativity is often killed before it leaves the building.

It's well worth a look.